Hustle alone won’t build an empire
If your business isn’t positioned properly, you’ll work twice as hard for half the results.
In this power-packed episode, Jay breaks down 5 quick but game-changing ways to position your business for long-term success—strategies used by top entrepreneurs to stand out, attract the right customers, and grow with purpose.
Whether you’re just starting out or scaling up, these positioning tactics can unlock the clarity, confidence, and cash flow your business needs right now. Get ready to stop chasing and start attracting.
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BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 577
1. Niche Down to Stand Out
Why it works: When you try to serve everyone, you serve no one. Specializing allows you to dominate a category rather than get lost in the crowd.
Example: Instead of being a general marketing agency, position as “a growth partner for Black-owned e-commerce brands doing $10K+ a month.”
Action Step: Identify the underserved niche where your product/service can dominate, and craft your messaging specifically for them.
2. Build a Unique Value Proposition (UVP)
Why it works: Your UVP is the clear reason someone should choose you over a competitor. If it’s not obvious in under 10 seconds, you lose the customer.
Example: “We help real estate investors who got denied for DSCR loans secure funding in 14 days—without tax returns.”
Action Step: Refine your UVP until it’s crystal clear, benefit-driven, and speaks directly to a pain point.
3. Leverage Social Proof Early and Often
Why it works: People trust other people more than they trust brands. Reviews, testimonials, case studies, and media mentions all build trust.
Example: Feature video testimonials from your best clients on your landing page and IG stories.
Action Step: Actively request and use testimonials in your content and sales pages from Day 1.
4. Own a Signature Process or Framework
Why it works: When you create a proprietary system, it positions you as an expert, and gives prospects something tangible to believe in.
Example: A business coach offers “The 7-Step Launch Ready Framework” to take an idea to income in 30 days.
Action Step: Package your expertise into a repeatable method or framework that clients can follow.
5. Build a Brand, Not Just a Business
Why it works: People buy from businesses they connect with emotionally. A brand with a voice, mission, and values creates loyalty.
Example: Your mortgage company isn’t just about funding—it’s about empowering lifestyle freedom for entrepreneurs and entertainers.
Action Step: Clarify your brand story, values, and voice, and infuse it into every touchpoint: emails, visuals, social content, and customer service.
