What If You Could Get Free Advertising Every Single Week – On A Platform You Control?
That’s exactly what Afro Sheen founder George Johnson pulled off when he partnered with Don Cornelius to create Soul Train. It wasn’t just a hit TV show—it was a genius money-making machine that spotlighted his brand for free to millions of viewers.
In this episode, Jay breaks down how Johnson flipped the script on traditional marketing, turned content into cash flow, and how you can build your own powerful platform to promote your product or service without paying a dime. Jay also gives you some real-life examples and tips on how you can create your own platform for profit.
This is the cheat code they didn’t want you to know.
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BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 567
What platforms can you create to make money and piggyback your product or service marketing along with it? Today I’m going to give you some real-life examples, including some of my own.
What Is A Platform – a structure or system that facilitates interactions between different groups of users, often through digital infrastructure. It’s a model where value is created by connecting individuals or organizations, enabling them to transact or collaborate.
The Power Of Owning A Platform – when you own a platform, you control the platform and the revenue sources that it generates.
Why Other Companies Buy Platforms – because they recognize the lucrative opportunity to control revenue, narrative, and structure.
Example: Bankrate, LLC is a consumer financial services company based in New York City. Bankrate.com, perhaps its best-known brand, is a personal finance website. As of November 8, 2017, it became a subsidiary of Red Ventures through an acquisition. Today, Bankrate, Inc.’s online network includes Bankrate.com as well as CreditCards.com, Caring.com, Interest.com, Bankaholic.com, Mortgage-calc.com, CreditCardGuide.com, ThePointsGuy.com, Bankrate.com.cn, CreditCards.ca, NetQuote.com, and CD.com.
Bankrate was acquired by Red Ventures for $1.24 billion in November 2017.
How Can You Create A Platform To Piggyback Off Of? – Create a platform that is synergistic to your business. Look at some of the platforms and types of social media properties you advertise your business on to see if you can mimic that platform on your own.
