Want to sell more? Then more people need to know you exist. The BIG question: Do you keep paying for attention on other people’s platforms—or do you build your own empire?
On this must-listen episode of Black Entrepreneur Blueprint, Jay Jones breaks down the power of media ownership and reveals 5 game-changing steps to create a profitable platform that puts YOU in control.
Don’t just rent attention—OWN IT. Tap in NOW! #BlackEntrepreneurBlueprint #MediaMoney #Ownership
LISTEN TO THE FULL EPISODE
BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 561
If you own the media, you can generate leads for free. This is a long game move; it’s the most critical component to building a success sustainable business that people don’t use.
***Leverage social media to drive them to your flywheel or ecosystem where you get their information so you can continue to market to them.
What is a media buyer? A person or business that pays for media exposure on an established media platform.
Pros
• you can buy media anytime you need to
• you can scale by buying media
Cons
• It costs money
• Your ad may not be profitable
• Space has to be available
What is a media owner? A person or business that creates and owns the media platform.
Pros
• You own and control the media platform,
• You can advertise on your own.
• Platform for free.
• You can make money in your platform by selling ad space and leads.
Cons
• It takes time to build a platform.
• You must create or curate content on a regular basis to get traction.
Steps to own your own media, not rented media, (podcast, newsletter, website, etc.)
The three forms of media (owned, earned, and paid)
Step 1. Use content and social media to drive traffic to your own media platform.
Step 2. Determine what type of media you want to own and create it.
Step 3. Create useful content for your audience on a consistent basis.
Step 4. Create a monetization plan and develop product ideas (physical, digital, services, yours or someone else’s.
Step 5. Create a marketing flywheel and lead generation system.
