No Budget? No Problem! Market Your Business for FREE
If your ideal customers don’t know you exist, how can they buy from you? The secret to more sales isn’t spending more money, it’s smarter marketing!
In this episode of Black Entrepreneur Blueprint, Jay Jones breaks down three powerful, no-cost marketing strategies that can put your business in front of the right people without breaking the bank.
Ready to attract more customers and increase sales? Tune in now and start marketing smarter—FOR FREE!
LISTEN TO THE FULL EPISODE
BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 560
Without qualified customers to sell to your business and entrepreneurial dreams are dead. Sales is the lifeblood of any business. On today’s show I’m going to give you three simple ways to market your business that don’t cost you money.
- Self-Liquidating Offer – A self-liquidating offer is a product or service that pays for its own advertising cost. This means that if it costs you $35 to acquire one customer, each customer acquired in your self-liquidating offer funnel will be worth at least $35.
Example: You run a FB ad for a webinar to help business coaches get more clients. On the webinar confirmation page, you make them an offer for $10.00 video training titled “My Business Coaching Funnel That Makes Me $20,000 Per Month.” To help increase the sales and liquidate the cost of getting someone on the webinar, you tell them that this information is touched on in the webinar but because of time constraints, you can’t dive into too much detail about this topic. - Owned Media – There are three types of media, Owned media, earned media, and paid media.
Owned media is any property owned and controlled by a brand, such as your email database, a blog, website, newsletter or social media channels (remember, you don’t own social media channels – they are rented and can be taken away). The more owned media channels a business has, the larger their digital footprint, which means more potential reach to customers and followers. Examples of owned media you control would be. Company blog.
Example: My podcast is owned media. I control the content and I’m able to market my products and services for free on my owned media platforms.
Paid media – This type of media is exactly what it sounds like. If a company pays to promote messaging on any external platform, it’s considered paid media.
Earned media – When others spread awareness, news, feedback, or other information about a company, it’s called earned media. The major advantages of earned media are expanded reach and increased credibility, which can be difficult to establish without external influences. Drawbacks include the extensive time and effort involved in gathering data and the potential for negative messaging. - Your Own Affiliate Program – Affiliate programs work by allowing individuals or businesses (affiliates) to promote and sell products or services of a company in exchange for a commission on each sale or designated action (like applying for a credit card). The affiliate earns a commission each time someone makes a purchase through the unique affiliate link associated with their recommendation.
Example: You have an online course that teaches people how to start their own ecommerce business that you’re selling for $297. You create an affiliate program that pays your affiliate a 50% commission ($148.50) each time someone enrolls.
Tools to create an affiliate program:
https://osiaffiliate.com/ owned by Arlen Robinson. If you sell online courses, Thinkific.com has an affiliate component built in.
