In 1954, Johnson Publishing Company—home to Ebony and Jet magazines—produced a groundbreaking film urging advertisers to tap into the booming Black consumer market, which controlled over $15 billion annually.
Fast forward to today, and the same principles still apply—but have the strategies evolved? Or are we still being underestimated in the marketplace?
On this episode of Black Entrepreneur Blueprint, Jay Jones breaks down the hidden lessons from this historic film and uncovers the powerful parallels between then and now. How has Black consumerism changed? What strategies are being used to influence our spending today? And most importantly, how can Black entrepreneurs leverage this knowledge to build generational wealth?
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BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 557
What Do Black Consumers Want?
Black consumers want recognition.
- Buying habit number one – we buy by brand
- Buying habit number two – we buy quality
- Buying habit number three – we buy what we want to buy
