Is your business stuck, or even worse—losing ground? If you’re not scaling, you’re falling behind. The path to a thriving, sustainable business lies in learning how to scale effectively.
In episode #544 of the Black Entrepreneur Blueprint podcast, Jay Jones breaks down three simple, actionable steps to start scaling your business today. These aren’t complex strategies—they’re straightforward methods you can implement right now to drive growth and take your business to new heights. Don’t miss this episode if you’re ready to break through stagnation and level up!
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BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 544
I was talking to a group of entrepreneurs after a speaking engagement and several of them were stuck on how to scale their business. So, today’s show pulls from that conversation and I’ll give you three simple ways to scale your business.
1 Market To Your Existing Customers – This may sound super elementary, but many business owners don’t do this regularly. The first thing you’re going to need to have is a database of your current customers and a list of the products or services they’ve purchased from you. Once you know the customer’s interests or needs, now you can go back to them and offer additional products or services. Example: If you are a dentist and you sold a customer Invisalign the alternative to braces, you may want to come back and offer teeth whitening.
2 Create A Formal Referral System – Many businesses sleep on this simple way to scale their business, but a referral system does the work so you don’t have to. It allows you to cast a wider net and attract more business. The referral system can come in many forms such as:
• Affiliate marketing – OSIAffiliate.com (Arlen Robinson episode # 362)
• Simple referral system – where you ask people to share your link as a courtesy or for remuneration
• Use an affiliate platform – like ClickBank to sell your products or services
3 Add New Products or Services – You can scale your business by adding new products or services to complement your current products or services or to create new opportunities outside of your current vertical. Example: With my mortgage business I started a credit repair business. Example: I started a hot sauce company which was a new vertical for me.
