One of the biggest reasons businesses fail or don’t reach their maximum potential is that many entrepreneurs have not mastered the art of messaging, specifically micro-messaging.
Join Jay on today’s Black Entrepreneur Blueprint podcast episode # 479 as he gives a masterclass on what micro-messaging is, why you need to implement it immediately, and gives you the simple three-step formula to implement it in your business immediately.
LISTEN TO THE FULL PODCAST EPISODE
BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 479
What Is Micro-Messaging?
Micro-messaging is a form of messaging that speaks directly to one type or classification of your audience. (For example: If you sell life insurance your macro-message is that you sell life insurance, but one of your micro-messages could be that you specialize in selling life insurance to new parents.) How does that messaging differ?
The messaging comes in the form of your communication with your audience: it could be by making separate videos, creating multiple landing pages, writing different blog articles, creating different webinars, creating different audio content, etc. (NOTE: you are not changing the product per se, but you are changing the messaging – astute entrepreneurs are taking their time to do this while lazy entrepreneurs are not)
Why Do You Need To Implement It Immediately?
You need to implement it immediately because you are not generating leads and sales at maximum efficiency if you are not using micro-messaging. How can you be at maximum efficiency if you’re not speaking directly to each of your types of prospective customers?
Let Me Give You Some Real-Life Examples of physical products, digital products, and service businesses.
Physical product: Insoles (field hockey player, waiter or waitress, and a competitive runner) and puzzles (history buffs, Veterans, Black life)
Digital product: weight loss meal plan (new mothers, newly divorced men, executives)
Service business: mortgage broker (first-time homebuyer, refinance cash-out debt consolidation, luxury home buyer)
Micro-Messaging Three-Step Formula
- Identify your different types or classifications of customers.
- Identify what transformation each type of customer is seeking from your product or service.
- Craft a message or messages to each type of customer using the best platforms and mediums (video, audio, and written)
***THE KEY IS TO CREATE MESSAGING FOR EACH TYPE OR CLASSIFICATION OF CUSTOMER – Do what others won’t