Sometimes we make entrepreneurship a little harder than necessary. On today’s Black Entrepreneur Blueprint podcast episode # 412, Jay discusses how to make more money by increasing your visibility and credibility and gives you key strategies to do both.
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BLACK ENTREPRENEUR BLUEPRINT # 412 – SHOW NOTES
You may have the greatest product or service out there but is you don’t have visibility and credibility it doesn’t matter
⁃ Visibility definition – the state of being able to see or be seen.
⁃ Credibility – the quality of being trusted and believed in.
How do you create these two perceptions from your audience to convert that into sales
How do you create visibility?
⁃ Build a platform
⁃ run ads
⁃ Create a social media following
⁃ Create content (video, audio, written)
⁃ Share your knowledge on other platforms (be a guest on podcasts or a contributing writer, etc)
⁃ Get your content posted on other platforms (earned media)
How do you create credibility?
⁃ Be in alignment – Remember everything must be aligned to insure credibility ⁃ Become an expert (write a book)
⁃ Have social proof in the form of reviews and or testimonials
⁃ Have your content on credible platforms (like news sites, tv, etc) the Oprah effect. Newsweek vs joes website
How does this equate to more money?
⁃ the more people that see you, or your product or service – that trust you or your product or service to do what it says it will do – there will be a certain percentage of them that will convert to customers and purchase your offers.
GET YOUR FREE “GET FREE PUBLICITY BLUEPRINT” GUIDE AND LEARN HOW TO INCREASE YOUR VISIBILITY AND CREDIBILITY TO HELP YOU MAKE MORE MONEY: HERE’S THE LINK: https://nxlevelmarketing.lpages.co/get-free-publicity-blueprint/
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