Many entrepreneurs think they can’t launch a new business or a new product until they have an amazing website, 50,000 social media followers, and the perfect conditions.
The truth is, all you need is a landing page and a camera. Join Jay on today’s Black Entrepreneur Blueprint podcast episode number 572 as he gives you the framework of the four things you need to convey on your landing page to launch your product or service, or business idea.
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BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 572
Components You Need
- Landing page
- Captivating headline
- Video or image on the landing page
- Compelling verbiage with a call-to-action
Landing Page
A simple one-page website designed to make people respond to your call to action (sign up, get a free report, watch the video, etc.)
Captivating Headline on the landing page
Your headline must speak to a specific problem that your product or service solves. “How Women Over 40 Can Boost Their Metabolism & Lose Weight.” “How To Generate More Leads For Your Insurance Business, Work Less, And Make More Money.” “Trouble Paying Your Bills? This Simple Side Hustle May Help.”
Video or Image on the landing page
You can use a short video or image to speak directly to your audience. A video works better. It could be you in the video or it could be B Roll, or you talking over slides. You can even use AI-generated avatars.
Compelling verbiage (oral and written on the landing page) with a specific call-to-action
Your video or image and your text on the landing page should be compelling and incite your audience to take action by helping them solve their problem.
Video Framework
- What problem does your product or service solve?
- Who is it for?
- What’s the offer?
- Call-to-action
