With a focus on empowering listeners, Jay unveils a comprehensive roadmap consisting of five actionable steps aimed at constructing and effectively monetizing platforms.
Whether you’re a seasoned entrepreneur or just embarking on your journey, this episode is your definitive guide to unlocking the potential of your platform and building a successful, sustainable business.
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BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 570
What is a platform? A platform is a vehicle that you own and control that allows you to communicate with your audience at any time without restriction or threat of silence.
Why is it important to have one? You own and control it, owned media vs paid or earned media, the ability to turn a cash faucet off and on at will, you can send and direct people to different offers and places
Why is it important to own and control your platform? You can lose your social media platform, or use social media to build your database.
1. Identify the best platform for you – if you like to write, do a newsletter or blog, if you like audio, do a podcast, if you like to be on camera, do videos (not just on YouTube, it’s also on your own platform)
2. Determine if the platform is going to be based on you and your personality, or will it be faceless? It’s easier to sell a brand not based on you personally.
3. Create an exit plan before you start. Easier to sell if the platform operates without you.
4. Drive traffic and build your database – use social media and other tactics to drive traffic to your database that you own
5. Monetize your platform – Offer solutions to your audience’s problems – problem-solution-result, what problems does your audience have, and how can you solve them.
⁃ paid ads/sponsorship
⁃ Sell your own products
⁃ Sell affiliate products
⁃ Create live events like workshops/expos
⁃ Coaching or consulting fees
⁃ Create a VIP experience for your members with exclusive content
⁃ Build a community and charge monthly
