In episode 565 of Black Entrepreneur Blueprint, Jay Jones breaks down the silent killer of business growth—friction. Whether it’s a confusing website, a complicated checkout process, or an unclear value proposition, friction is what stops potential customers from buying.
Jay unpacks the real reasons why people aren’t responding to your offer—and more importantly, how to fix them. If you’re ready to convert more leads and increase sales, this episode is your friction-free blueprint to scale.
LISTEN TO THE FULL PODCAST EPISODE
BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 565
- What Is Friction in Business?
Common forms of friction that block conversions
Confusing messaging
Poor user experience
Long or complex checkout processes
Lack of trust or credibility
Misaligned or unclear offers - How Friction Affects Growth
Loss of sales and leads
Lower customer satisfaction
Missed opportunities for word-of-mouth and retention - Signs Your Business Has Friction
High bounce rates or cart abandonment
Poor engagement on sales pages or emails
“Ghost” leads—people interested but not converting - How to Remove Friction: Practical Tips
Clarify your value proposition
Simplify your website and offer flow
Build trust with testimonials and social proof
Make your CTA (call to action) obvious and easy
Offer fewer choices to avoid buyer overwhelm
