The Ultimate Cheat Code For Lead Generation
In this power-packed episode of Black Entrepreneur Blueprint, Jay Jones discusses one of the most underrated yet effective tools for building a lead pipeline that actually converts — the Quiz Funnel.
Jay breaks down the 9 undeniable reasons why quiz funnels are essential if you want to grow faster, smarter. Plus, he dives into the concept of “Function Stacking” — a method that lets you turn a single quiz into a lead gen magnet, a sales qualifier, a data collector, and more… all at once.
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BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 563
Let’s start off by talking about a term called “function stacking.” Function stacking is doing one thing that accomplishes multiple goals. For example, Going biking with my wife: 1. I get time in nature, 2. I get exercise, 3. I get to spend quality time with my wife. Biking accomplishes all three things.
Let’s talk about the things using a quiz funnel accomplishes for you and your business.
1. Capture Your Lead – Quizzes allow you to capture leads by requiring an email address to get the quiz results.
2. Qualify Your Lead – The answers you receive will help you qualify your leads (Example: are you currently a business owner or are you a prospective business owner?)
3. You Can Score Your Leads – With the right quiz software, you can score your leads, such as which are the hottest leads or the coldest (Example: when are you looking to get started?)
4. You Can Recommend The Right Product Or Service – Once you have the answers to specific questions, you can now recommend a specific product just for them and not a generic product.
5. Personalize Your Message – Knowing the answers your prospect put on the quiz will allow you to personalize your response, maybe with a case study, or relevant content based on their situation.
6. Demonstrate Expertise By Asking The Right Questions – When you ask insightful and thought provoking questions, you demonstrate an understanding and an expertise.
7. Enables You To Develop “Know, Like, And Trust” – Your questions demonstrate your personality and knowledge. You can also use quiz software like www.videoask.com that allows you to create video quizzes with you asking the questions.
8. Segment Your Audience – Based on the answers, you can segment your leads into different buckets (Example: are you looking for men’s shoes or women’s shoes?)
9. Create Demand For Your Product Or Service – Based on the answers to the questions, you can tailor your sales pitch to address their needs and hopefully convert more sales.
