What if the key to skyrocketing your revenue lies in a simple yet powerful pivot? The secret is targeting clients who value their time more than their money. Affluent customers understand that convenience and expertise are worth the investment, while less affluent customers often focus on saving money, even at the cost of their time.
In this game-changing episode of the Black Entrepreneur Blueprint podcast number 551, Jay Jones reveals how to shift your target market to attract high-value clients who are ready to pay for solutions that save them time. Learn the actionable steps to position your business for success with affluent customers and discover how the “time vs. money value proposition” can transform your profits and your business. Don’t miss this episode—it’s time to work smarter, not harder!
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BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 551
How to Pivot Your Target Market
• Step 1: Understand your ideal client profile (affluent, time-conscious, results-driven).
• Step 2: Refine your messaging to emphasize convenience and expertise.
Example: “Save 10 hours a week” instead of “Affordable pricing.”
• Step 3: Elevate your branding and marketing. Use high-quality visuals, testimonials, and polished content.
• Step 4: Offer premium services or packages tailored to affluent clients.
Actionable Tips to Attract Affluent Clients
• Tip 1: Network in spaces where affluent clients are (e.g., LinkedIn, exclusive events, industry groups).
• Tip 2: Leverage social proof with testimonials from high-value clients.
• Tip 3: Use targeted ads emphasizing results and convenience.
• Tip 4: Streamline your offerings to focus on premium services/products.
