As a Black entrepreneur do you want to market your business as a Black-owned business, or do you hide the fact that you are a Black-owned business? This is a question Jay posed on the original podcast episode which aired on July 30, 2018.
On today’s Black Entrepreneur Blueprint podcast episode # 477 Jay does a part two and discusses his recent experience to an Instagram post about the importance of supporting Black-owned businesses. Jay decodes and dissects the unexpected feedback he got from Black and white people. This is an episode you do not want to miss as it delves into the mindset of consumers as it pertains to Black-owned businesses.
Listen To Part One (From July 30, 2018)
LISTEN TO THE FULL EPISODE BELOW
BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 477
A MESSAGE TO THE FAMILY
I just want to express the fact that no one is going to help us but us. We have to recognize and understand the reason we are in the situation we’re in and how we got here – and most importantly, how we’re going to get out. We are at the bottom of the economic totem pole, and it was designed to be that way, but we have the power to change that.
The only way to change our situation is to change our mindset and most importantly change our actions. We have been brainwashed and programmed for so long that we forget the power that we have if we stick together and move as a unit to build an economic power base in our own community.
We must understand that economics controls everything including politics, media, education, and healthcare. Without a strong economic foundation, we are destined to be passengers on a bus that’s driven by someone or something that doesn’t value us unless we are entertaining them or serving them. We worship products and companies that have disdain for us, but we continue to give them money as opposed to supporting our own. We were able to build communities that were self-sustaining such as Black Wall Street in Tulsa and Durham and many other places. The economy is a worldwide economy but that doesn’t mean we can’t support our own businesses via ecommerce or in-store shopping.
Let’s take action and make a concerted effort to build and support Black-owned businesses and circulate money in the Black economy. Understanding that the Black economy is not just a local neighborhood, but a global Black economy that we can support by making a conscious effort to buy Black in physical stores and via e-commerce. The time is now.