In 1954 Johnson Publishing Company, publishers of Ebony and Jet magazines produced a short film to encourage advertisers to sell their products or services to the growing African American market that controlled over 15 billion dollars a year.
On today’s Black Entrepreneur Blueprint podcast episode # 473, Jay decodes and discusses the contrast and similarities between the past economic climate and the current economic climate as it pertains to Black consumerism.
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BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 473
Today we’re going to listen to several short excerpts from the 1954 video produced by John Johnson trying to get advertisers to market to Blacks and ideally spend money with Black-owned media (his Ebony and Jet magazines). And then I’m going to compare and contrast what’s happening in 1954 versus now.
What Do Black Consumers Want?
Black consumers want recognition.
- Buying habit number one – we buy by brand
- Buying habit number two – we buy quality
- Buying habit number three – we buy what we want to buy