On today’s episode of the Black Entrepreneur Blueprint, Jay Jones breaks down one of the most important decisions every entrepreneur must make: Should you sell low-ticket offers or high-ticket offers?
Jay reveals the pros and cons of each, real-world examples of successful strategies, and the key factors that determine which approach will work best for you. Whether you’re selling digital products, coaching services, or physical goods, this episode will help you choose the model that maximizes your profits and fits your business lifestyle.
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BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 582
Defining the Offers
- Low-ticket offer:
- Typically, under $100 (examples: eBooks, templates, mini-courses, merch).
- Easier entry point, higher volume needed.
- High-ticket offer:
- Typically, $1,000+ (examples: coaching packages, masterminds, premium services, luxury products).
- Fewer customers needed, but harder to close.
- Mention “mid-ticket” briefly to show spectrum, but focus on low vs. high.
Pros & Cons of Low-Ticket Offers
Pros:
- Lower barrier to entry for customers.
- Easier to sell impulsively.
- Can be automated and scalable.
- Great for building trust and an audience quickly.
Cons:
- Requires high volume to make serious money.
- Marketing & ad spend can eat margins.
- Attracts more “price shoppers” and fewer committed customers.
Example case study: An entrepreneur selling $27 digital templates and how they scaled.
Pros & Cons of High-Ticket Offers
Pros:
- Higher profit per sale.
- Fewer customers needed to hit revenue goals.
- Often attracts more committed, higher-quality clients.
- Allows for deeper transformation and customer relationships.
Cons:
- Requires more trust before purchase.
- Longer sales cycle and more touchpoints.
- May require sales calls or high-touch closing methods.
Example case study: A coach selling a $5,000 mastermind with 10 clients.
Which Is Better?
- It depends on:
- Your audience size.
- Your sales and marketing skills.
- Your offer’s value and transformation.
- Your preferred business model and lifestyle.
- Introduce the Hybrid Model:
- Start with low-ticket for volume + trust → ascend to high-ticket for transformation and profit.
- Example funnel: $27 product → $297 course → $2,997 coaching.
Action Steps & Takeaway
- Evaluate your current audience and offer.
- Map out your revenue goal and reverse-engineer the sales needed for both low and high ticket.
- Decide if you’ll go all-in on one model or blend both.
