Most entrepreneurs make the same fatal mistake: they waste months (and thousands of dollars) building a business or product… only to discover nobody actually wants it.
In this episode of Black Entrepreneur Blueprint, Jay Jones reveals how to flip the script and turn testing into profits. You’ll learn a step-by-step framework to validate your business idea quickly—without blowing your budget or your confidence.
If you’ve ever asked yourself, “Will this idea really work?” this episode holds the answer. Don’t gamble your time, money, and energy—test your way into success before you launch.
Tune in now and discover how to protect your wallet, your sanity, and your dream while building a business that wins.
LISTEN TO THE FULL EPISODE
BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 586
Become A Mad Scientist:
You have to have the mindset of a scientist and systematically test your business or product ideas in a way that is not detrimental to your entire business.
Pre-sell – Test to see if a product or service sells by making pre-sales. If the product or service sells fulfill it, if it doesn’t you haven’t lost anything. Some of the easiest things to pre-sell are things that you do live like a workshop, or a consultation. So if nobody buys the product or service, you haven’t wasted time creating the product.
Make Sales (True testing is when people go into hip pocket national)
Making a few sales is the first and arguably best way to validate your product. There is nothing more important than customers seeing your product’s value and exchanging money for it. Until people pay you, your business is nothing more than a collection of assumptions. Getting to know potential customers is important, but you can’t build your business until people pay you. Example for physical product: my nootropic. Example for services: create an offer for your services and see who pays.
NOTE: You can also start by selling other people’s products or services that already exist and replace them with yours once you have proof of concept (affiliate sales or reselling).
Example for physical products: using the nootropic example, I could go on clickbank.com and find a similar product and market that product as an affiliate. If the product sells, you create your own product in that space and sell your product instead of the affiliate offer.
Example for services: if you build websites and you work a full-time job and are testing out the idea, you can subcontract out the work and act as the project manager between your customer and the actual web designer. Once you get sales and you know it works, then you could start building the sites if you want to.
Create A Beta Group
Get a group of people to test your product or service at a discount or free to get feedback. You can also charge people to be in your group and make money while learning what people want. You can place ads on social media to join the beta group and layout the conditions and rules of the group. Example: Brand Builder Academy which turned into the program BBA Elite
Quiz Your Audience
Identify your target audience and have them take a short quiz and ask them what they want and need from a product like yours. Do this by using quiz software and posting on social media or to your database (if you have one)
