Entrepreneurs can’t be great at everything, but if you learn how to master micro-messaging, you can grow and scale any business.
Join Jay on the latest Black Entrepreneur Blueprint podcast episode as he gives you 5 steps to leverage the power of micro-messaging and scale any business. In this game-changing episode of Black Entrepreneur Blueprint, Jay breaks down the 5 steps to mastering micro-messaging—the secret weapon behind today’s most successful entrepreneurs.
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BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 581
What is micro-messaging?
Micro-messaging involves creating a personalized message for each specific avatar, using words, content, and images that resonate with the avatar’s language.
Why do you need to use it to scale?
When you use micro-messaging, you can connect more deeply with your target audience and enable yourself to convert more sales, helping you scale your business.
Why do most people fail to use it?
They don’t understand the value and think that a single marketing campaign will speak to all of their avatars as opposed to micro-messaging.
STEPS TO LEVERAGE MICRO-MESSAGING TO SCALE ANY BUSINESS
1. Identify each avatar you sell to
2. What problems(s) are you solving for them
3. What are the benefits to them when you solve their problems (list at least 3)
4. Create relevant content to attract each avatar (lead magnets, webinars, workshops, checklists, tutorials, case studies, etc.)
5. Build a funnel or sales system speaking to EACH avatar, speaking their language
