Join Jay as he talks with Ms. Cheryl Grace, SVP of Nielsen as they discuss Nielsen’s latest report on Black consumer purchasing decisions titled “It’s In the Bag: Black Consumers’ Path to Purchase. Understand how you can position your products and services to connect with the estimated 1.5 Trillion dollars Black buying power in the US by the year 2023.
African Americans want more for themselves and from corporate America, and they express it with their dollars as they move through the consumer journey, from brand awareness to purchase, as revealed today in Nielsen’s 2019 Diverse Intelligence Series (DIS) Report on African Americans. It’s in the Bag: Black Consumers’ Path to Purchase explores the non-linear and uniquely technologically driven road that African Americans follow to make purchasing decisions, which ultimately maximizes both online and in-person shopping options.
LISTEN TO THE EPISODE NOW: