Stop Making Entrepreneurship So Hard – 5 Steps To Simplify The Process

As a serial entrepreneur and business coach, I see so many current and prospective entrepreneurs making entrepreneurship more difficult than it really needs to be. Join me on today’s Black Entrepreneur Blueprint podcast episode # 351 as I give you five steps to simplify the process.

 

 

 

 

 

 

 

BLACK ENTREPRENEUR BLUEPRINT SHOW NOTES – EPISODE # 351

Stop Making Entrepreneurship So Hard – 5 Steps To Simplify The Process

As a serial entrepreneur and business coach, I see so many current and prospective entrepreneurs making entrepreneurship more difficult than it really needs to be. Join me on today’s Black Entrepreneur Blueprint podcast episode # 351 as I give you five steps to simplify the process.

Let’s start off with some basic tips to help you build or start a business.

  1. Identify what you are going to sell. There are only 6 things you can sell.

 

Yours Physical products Digital products Services
Someone Else’s Physical products Digital products Services

 

  1. Do people want your product or service? The true litmus test is when people will go into their pockets to buy your product or service. Focus groups and beta tests work well to gather information, but the true test is money spent on your product or service. You must test your product or service by trying to sell the minimum viable product (not a full-blown version) Case study with the sea moss.

 

  1. Solidify your pricing and align it with your product or service. High-end, mid-priced, bargain pricing are your choices. Your product, perception, pricing, and profitability must be aligned, supported, and make sense. For more in-depth information on the product, perception, pricing, and profitability you can listen to Black Entrepreneur Blueprint: 341 – Jay Jones – How To Make More Money In Your Business – Product, Perception, Pricing, And Profit using this link: https://traffic.libsyn.com/secure/blackentrepreneurblueprint/Black_Entrepreneur_Blueprint_341_-_Jay_Jones_-_How_To_Make_More_Money_In_Your_Business_-_Product_Perception_Pricing_And_Profit.mp3

 

  1. Launch your product or service using media (owned, earned, and paid media). You will need to use at least one of these types of media to sell your product or service. Let’s look at what each media type is and how to use it.

How To Leverage The Three Types Of Media For Profit

 

 Owned media is when you leverage a channel or platform you create and control.  This could be your company blog, newsletter, YouTube channel, your website, or even your Facebook page.  Even though you don’t strictly “own” your YouTube channel or your Facebook page, you do control them and don’t have to pay for basic usage. If you want to build your own media platform by creating a digital newsletter go to https://milliondollarnewsletter.com/ and take the Million Dollar Newsletter training.

Earned media is when customers, the press, and the public share your content, speak about your brand via word of mouth and otherwise discuss your brand.  In other words, the mentions are “earned,” meaning they are voluntarily given by others.

Paid media is when you pay to leverage a third-party channel, such as sponsorships and advertising on third-party sites like FB, IG, etc. You are paying for advertising.

 

  1. Monitor the results of the test. What did you learn from the test, and how can you implement the feedback?

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